About
Hi, I am Shubham Goel
I am an SEO consultant based in the Greater Delhi Area. For 8+ years I have helped businesses get found on Google. Now I also help them get found in AI answers.
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My story
I started in SEO more than eight years ago, and I have worked in some of the most competitive search markets in India. At CollegeDekho I worked on edtech SEO, where thousands of pages compete for every student search. At BookMyForex I handled SEO for forex cards, currency exchange and international money transfer, where trust and accuracy matter as much as rankings.
Before that I spent years in freelance SEO and digital marketing roles, working across keyword research, content, on-page SEO and reporting.
Those years taught me that SEO is rarely about secret tricks. It is about getting the basics right, page by page, and explaining clearly why each fix matters.
Today I work as an independent consultant. I help founders and local businesses get more calls and enquiries from Google, Google Maps and AI tools, and I support agencies in the UK, US, Canada, Australia and the UAE with white-label SEO.
Results
205
calls in 5 months from one Google Business Profile
120%
year-on-year organic traffic growth on a large-scale website
80%
growth in organic leads through full-funnel SEO
+30.8%
profile interactions year on year for an education academy
Experience
2016 to 2021
Freelance SEO and digital marketing
On-site and off-site SEO strategy, competitor analysis, content and performance reporting for clients in various industries.
Dec 2021 to Jun 2023 · 1 year 7 months
Senior SEO Executive, CollegeDekho
Edtech SEO in one of India’s most competitive search markets: college, course and comparison pages, on-page and technical SEO, and link building.
Apr 2023 to Mar 2025
Assistant SEO Manager, BookMyForex
SEO for forex cards, currency exchange and international money transfer: keyword mapping including city-level landing pages, site audits, crawl and indexing fixes, Core Web Vitals, and FAQ and product schema rolled out with the development team.
Apr 2025 to now
Independent SEO, AEO and GEO consultant
Audits, technical SEO, local SEO, AEO and GEO for businesses, plus white-label SEO for agencies. Audits done for founders and agencies in India, the US, UK, Canada, Australia and the UAE.
Education and tools
- MBA, Marketing, Lovely Professional University (2022 to 2024)
- BCA, IEC University (2017 to 2020)
- Tools I use: Google Search Console, Google Analytics, Semrush, Ahrefs and Screaming Frog
How I work
Plain English
You will always know what I am doing and why. No jargon, no 200-page reports.
Impact first
Every fix is ranked by impact and effort, so your time and budget go where they count.
Honest expectations
I never promise rankings. I tell you what is realistic for your site and your market.
One point of contact
You work with me directly, from the first check to the final report.
Reporting tied to leads
Monthly reporting focuses on calls, enquiries and leads, not just rankings.
Fixes that ship
One clear audit and a prioritised fix list your team can act on. I have also helped recover penalised websites.
See how this looks in practice in the 205 calls case study, or browse my services.
Let’s see what your site needs
Send me your URL. I will review it in plain English within 48 hours and send you the top fixes. No obligation.