Case study · Local SEO
How a Dwarka packers and movers business got 205 calls in 5 months from Google Business Profile
No ads. No tricks. Just a Google Business Profile that was set up properly and kept active. Here are the numbers from May to October 2026, and what moved them.
Home Case studies 205 calls from Google Business Profile
The results
205
calls from the profile
10,357
profile views
3,266
search appearances
72%
of views from mobile
1,215
impressions for “packers and movers dwarka”
Period: May to October 2026. Source: Google Business Profile performance report. The client’s name stays private.
The starting point
The business is a packers and movers company based in Dwarka, Delhi. It is a crowded market. Dozens of movers compete for the same searches, and most customers pick one of the first few names they see on Google Maps.
The work did not rely on ads or shortcuts. It focused on four basics that Google uses to decide which local businesses to show, and that customers use to decide who to call.
What moved the needle
The right categories
We set a primary category that matched the main service, and added secondary categories for the other work the business really does. Categories are one of the strongest signals Google uses to decide when to show a profile.
Honest service areas
Service areas were updated to match the places the team actually works. That helps the profile show up for searches from those areas, and stops it wasting impressions on places it does not serve.
Regular, real photos
The team added real photos of their trucks, packing and moves on a steady schedule. Real photos build trust with people deciding who to call, and keep the profile active.
Genuine reviews, all answered
Happy customers were asked for a review in a simple, consistent way, and every review got a reply. No fake reviews, ever.
What the numbers tell us
- Mobile matters most. 72% of profile views came from mobile. People searching for movers are often on their phones and ready to call.
- Local terms bring the calls. The top search term was “packers and movers dwarka”, with 1,215 impressions. People search for a service plus their area.
- Views turn into calls. 10,357 profile views led to 205 calls. A profile that looks active and trusted gives people a reason to tap the call button.
Lessons you can use
- Check your primary category. If it does not describe your main service exactly, change it.
- Set service areas to where you really work, not everywhere you would like to work.
- Add real photos regularly. A phone camera is enough.
- Ask every happy customer for a review, and reply to every review, good or bad.
- Make your phone number and WhatsApp easy to tap on mobile.
Want to know how your profile compares? The local SEO service starts with exactly this kind of check. You can also read why city pages often go unfound.
Want results like these for your business?
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